oooo / A practice by Jonathan Matray

Things
could work
differently.

I’m interested in the systems between an intention and its realization.

I observe them, question them, and rebuild them when they get in the way.

Jonathan Matray
architect by training, systems thinker by practice.
01 / What is oooo?

oooo is my personal practice.

A place where I explore products, organizations, information, technology and the systems that connect them.

The subject changes. The question rarely does:

Does it really have to work this way?

02 / Idea

From intention
to action.

We build systems to help us work.

Documents. Processes. Interfaces. Organizations. Software. Rules.

But over time, those systems often become the work itself.

We search for the document instead of using the knowledge.
We structure the data instead of acting on it.
We move information instead of collaborating around it.
We look for the right tool instead of answering the question.

My work starts here.

I work to remove what stands between intention and action.

03 / Trajectory

I started
with buildings.

Buildingsphysical intentions made real
Projectscoordination over time
Teamswork is never only technical
Organizationsroles shape outcomes
Informationfriction often hides here
Productsinterfaces shape action
AIcontext becomes active
Systemsthe common thread becomes visible

Architecture taught me something more important than architecture itself: how to take a complex intention and make it real. Over time, the scale changed. I moved from designing buildings to managing projects, teams, organizations, real-estate portfolios, information systems and digital products. The object changed. The underlying problem didn’t.

04 / Feature stories

Projects are the evidence.

05 / Selected shifts
Send→Shareoooo Vault Search→IntentIRIS Structure→ActAI Data Intake Idea→ActionMulti-Agent System Technology→NeedAI Needs Architecture Requests→SystemState of Fribourg Question→PlanSoixante-Cinq Tool→CultureAUA
06 / Things I needed to understand
30 / Mini

Because I wanted
to understand.

I dismantled part of the engine because I wanted to know what was actually happening inside.
31 / Boat

This started
in Venice. Obviously.

Bought a 1960 hull almost on impulse. Spent two years rebuilding it. Then started thinking about boating differently. That eventually became AUA.
07 / Reality

Ideas
need
reality.

Projects, products, organizations and experiments only become meaningful when they survive contact with the real world.

08 / Conversation

Interesting
problem?

I’m always interested in ideas, systems and problems that don’t quite fit into a box.

Start a conversation →